There’s something about Suntory commercials that I just love. They really appeal to their target market and obviously put a lot of money into making their products look desirable. I think part of the appeal is that their CMs really hit the right senses like sight and sound. Of course it helps to have really famous people promoting their products as well.

I noticed the other day passing through Shimbashi station that the train melody had changed. It sounded familiar, but I couldn’t figure out what it was.

Japan Probe had the answer.

Suntory has paid JR East to change the train melody at Shimbashi Station to that of the Suntory Highball CM melody.

No wonder every time I go to Shimbashi station, I feel like drinking a highball!

“ウィスキーが好きでしょ、もう少ししゃべりましょ、ありふれた話でしょ、それでいいの今は”