Somewhere in Tokyo.

「目標に向かってする事をしていれば、必ず道は明けます。」

There’s something about Suntory commercials that I just love. They really appeal to their target market and obviously put a lot of money into making their products look desirable. I think part of the appeal is that their CMs really hit the right senses like sight and sound. Of course it helps to have really famous people promoting their products as well.

A CM by WKTokyo made for Oronine hand ointment.

森の木琴 by Invisible Designs Lab.

This is a creative ad that was put together for Docomo’s Touch Wood campaign.

Cam with Me

This is a great interactive website for Sony’s handycam. It allows you to play the role of a parent and record your daughter’s growth (using a handycam of course) from baby to woman, capturing important memories along the way. At the end of the journey, the website edits your clips together so you can watch a nostalgic movie memory of your daughter’s life. So clever. So sleek. A little creepy. But very entertaining.

I noticed the other day passing through Shimbashi station that the train melody had changed. It sounded familiar, but I couldn’t figure out what it was.

Japan Probe had the answer.

Suntory has paid JR East to change the train melody at Shimbashi Station to that of the Suntory Highball CM melody.

No wonder every time I go to Shimbashi station, I feel like drinking a highball!

“ウィスキーが好きでしょ、もう少ししゃべりましょ、ありふれた話でしょ、それでいいの今は”

uniqlo ads

While I’m not much a fan of their fashion (although I do tip my hat at the fact that they are one of the most successful fashion retailers in Japan), I do love Uniqlo’s internet and multimedia advertising.

Over on the CNNGO Tokyo website, I found a rather intriguing new internet advertising campaign for Uniqlo’s UT shirts. Behold, the UTWEET, a personalized advertisement based on Twitter feeds taken from all over the world. All you have to do is input your Twitter ID or type in some keywords and sit back and enjoy the show.

In addition to this, there is the widely popular UNIQLOCK, a mesmerizing internet clock that includes videos of young girls dancing around Paris.

Another one by Sekine for NEC.